Category: Listings

Creating Urgency With Sellers

By Ron Wexler
I’ve probably made more mistakes than all of you out there put together. And I truly believe what holds us back and hurts us most is that we’re so worried about looking good that we don’t move forward when we screw things up….

Four Surefire Ways to Build a Strong Referral-Based Business

By Dan Grieb
Agent-to-agent referrals account for roughly 15 percent of my $78 million business. After receiving some top-dollar referrals, my eyes were opened to the depth of opportunity in this area. I’d love to see more agents take adva…

Make Social Media Your Superpower

By Rachel Adams Lee
When I was a new agent – before I had a listing under my belt – I would host open houses and post about them regularly on social media. “Come to my open house,” the posts would read … always accompanied by a smiling sel…

Open House Tips & Scripts for More Leads, More Profit

By Jennie Moshure 
It was a Sunday. My maternity leave had come to an end, and I was struggling to leave my baby and husband for an open house. Still, I went to my office … Only to find errors on my yard signs. Then, I spilled coffee …

Price Their Home to Sell, Not Sit

You recognize the importance of pricing a home to sell, but sometimes lofty goals and emotions can cloud the pricing conversation. Steve Schlueter, a Keller Williams agent for 19 years, offers techniques to help you move past humps and allo…

From ‘No’ to ‘Sell it!’ – How to Turn Seller Objections into Listings

Listing appointments can be intimidating as you face hard questions from potential clients as well as the possibility of failure. According to Dianna Kokoszka and Tony DiCello of KW MAPS Coaching, the key to overcoming objections and succee…

From ‘No’ to ‘Sell it!’ – How to Turn Seller Objections into Listings

Listing appointments can be intimidating as you face hard questions from potential clients as well as the possibility of failure. According to Dianna Kokoszka and Tony DiCello of KW MAPS Coaching, the key to overcoming objections and succee…

Should You Go After Lead Quality, Lead Quantity, or Both?

In his bestselling book, The Millionaire Real Estate Agent, Gary Keller equates choosing between lead quality and lead quantity to the kind of gasoline you choose to put in your car: “The octane of your fuel is irrelevant if you don’t have …

Five Demographic Shifts That Are Shaping Your Business Today

A range of factors including economic growth, migration, and time are changing the demographics of the United States and abroad. Are you prepared for your new customers? Do you know who they are? Read on to learn about national demographic …

Real Estate Script Masters Unveil the Magic to Handling Objections

Whether you’re just starting your career in real estate or have been in the business for decades, scripts matter. Top producers at Keller Williams share why scripts are so important and how to make them work for you.