Category: Leads

Four Surefire Ways to Build a Strong Referral-Based Business

By Dan Grieb
Agent-to-agent referrals account for roughly 15 percent of my $78 million business. After receiving some top-dollar referrals, my eyes were opened to the depth of opportunity in this area. I’d love to see more agents take adva…

Make Social Media Your Superpower

By Rachel Adams Lee
When I was a new agent – before I had a listing under my belt – I would host open houses and post about them regularly on social media. “Come to my open house,” the posts would read … always accompanied by a smiling sel…

Open House Tips & Scripts for More Leads, More Profit

By Jennie Moshure 
It was a Sunday. My maternity leave had come to an end, and I was struggling to leave my baby and husband for an open house. Still, I went to my office … Only to find errors on my yard signs. Then, I spilled coffee …

Should You Go After Lead Quality, Lead Quantity, or Both?

In his bestselling book, The Millionaire Real Estate Agent, Gary Keller equates choosing between lead quality and lead quantity to the kind of gasoline you choose to put in your car: “The octane of your fuel is irrelevant if you don’t have …

Five Demographic Shifts That Are Shaping Your Business Today

A range of factors including economic growth, migration, and time are changing the demographics of the United States and abroad. Are you prepared for your new customers? Do you know who they are? Read on to learn about national demographic …

Real Estate Script Masters Unveil the Magic to Handling Objections

Whether you’re just starting your career in real estate or have been in the business for decades, scripts matter. Top producers at Keller Williams share why scripts are so important and how to make them work for you.

Five Tips to Becoming the Go-To Neighborhood Expert

An agent with insider knowledge into a neighborhood is a plus for buyers and sellers looking for someone they trust to guide them through the home buying or selling process. Consider these top five tips for how you can establish yourself as…

10 Networking Tips for Working Any Room

Networking is essential for building relationship and referral-based businesses. While every real estate agent understands the value of networking, some are more effective than others. Whether you are at an enormous convention like Keller W…

A Quick Guide to Planning the Perfect Open House

How do you host the perfect open house? For mega agent Chris Suarez and his team at Xperience Real Estate in Portland, Oregon, it starts with the right mindset. Suarez has developed a tried-and-true method for open houses, the “Six Ps,” tha…

Your 10-Day Conversion Plan for Online Leads

When Colton Whitney left Las Vegas for Los Angeles, he left behind eight years’ worth of extreme success in that market (400 closed units each year) and a hefty database of loyal clients. His motivation was simple: “I wanted to sell higher-…