You cannot get a prescription for it, but it is a real condition. It is “shiny object syndrome,” a highly contagious disease of distraction. And you may be infected with it if you’re experiencing one or more of these symptoms:
- You get excited about new projects, but quickly lose interest after you begin and jump to the next one.
- You are set on implementing a new strat egy into your business, but have no game plan to bring it to life.
- Your team is confused by your constantly changing business direction.
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