HEY, MISTER DJ – Radio Lead Generation

Scripts That Work

Keller Williams associates Josh Anderson and Vija Williams take to the airwaves for lead generation.

On different sides of the country, two Keller Williams associates are finding solid leads by harnessing the power of local market radio.

Josh Anderson, who works in the Nashville – Green Hills (Tenn.) market center, leverages the advertising route, buying ad spots on two local stations. In the Pacific Northwest, Vija Williams, of the Kirkland (Wash.) market center, hosts a weekly radio show targeted to potential clients and fellow real estate agents.